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The Brief
Evolvd Lab Diamonds came to us with a clear goal: to make content that is visually stunning and helps their business stand out on social media.
The goal was to make Evolvd a high-end lab-grown diamond brand that appeals to modern, ambitious people. After finishing the model, mood board, and shoot plan, our job was to make a series of cinematic videos and pictures that looked great on Instagram and other platforms.
Our Strategy
We used a disciplined creative process that was developed for premium positioning:
- Finalising the mood and concept: Set a more sophisticated colour scheme, lighting style, and model direction to show off luxury and elegance.
- Location, Lighting & Shot Design: Designed frames to highlight the brilliance of the diamonds macro detail shots, model interactions, and lifestyle settings.
- Full Shoot Execution: Got a lot of different kinds of pictures, like wide lifestyle shots, close-ups, slow-motion pans, and sparkle moments.
- Post-Production and Editing: Used high-end colour grading, retouching, and editing for Reels, Stories, and Posts.
The Result
Our delivery provided Evolvd with:
Our offering gave Evolvd a flagship 60-second brand film that showed off beauty and craftsmanship.
- Multiple short videos made just for Instagram Reels and Stories.
- Digital and print photos of products in high definition, as well as close-up photographs of diamonds.
- High-resolution product photography and macro diamond shots for digital + print.
- Versions that are ready to use in vertical, square, and landscape formats.
- Print-ready visuals showcased at exhibitions, strengthening offline visibility and attracting higher booth footfall.
The Impact
The campaign delivered measurable results:
- Engagement soared on Instagram with higher likes, shares, and saves.
- People that were interested in luxury got more followers quickly.
- When more individuals clicked on campaign assets, ads did better.
- Direct product inquiries increased, boosting sales conversations.
- People who came to the show connected digital storytelling with real-life displays, which made the offline presence bigger.
We strive for perfection when it comes to quality.
What you've made looks and feels expensive, classy, and just as we thought it would. The mood, the sparke, and the model photographs all worked together perfectly. Our audience has reacted in the way we wanted: they're engaged, they're curious, and the brand seems more high-end.
Himanshi Shah, Evolvd Lab Diamonds
What we make for our clients. Check our portfolio.
Pricing Table
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Silver Pack
Gold Pack
100 Downloads
Platinum Pack
150 Downloads